Is Transparency the New Business Buzzword?

Maggiacomo set the tone for the conference, which he said was “All systems go.”

SAN DIEGO—Taking a shared-value strategy within the company and with competitors is part of SVN’s new focus among brokers at the firm, president and CEO Kevin Maggiacomo said during SVN’s annual national conference for its brokers here Thursday. As GlobeSt.com reported in December, the Boston-based company once known as Sperry Van Ness now goes by SVN, which Maggiacomo indicated stands for “shared value network.”

Indeed, transparency and sharing information are at the heart of the firm’s renewed mission, according to Maggiacomo. (This seems to echo what we have been hearing from other successful firms, including Ten-X, which recently rebranded from Auction.com.) He spoke to a crowd of roughly 450 of SVN brokers about a purpose-driven culture at the root of the rebrand, exemplified by TCC, the firm that owns Verizon, for which SVN has been appointed a national corporate real estate contract.