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Kevin Maggiacomo Maggiacomo set the tone for the conference, which he said was “All systems go.”

SAN DIEGO—Taking a shared-value strategy within the company and with competitors is part of SVN’s new focus among brokers at the firm, president and CEO Kevin Maggiacomo said during SVN’s annual national conference for its brokers here Thursday. As GlobeSt.com reported in December, the Boston-based company once known as Sperry Van Ness now goes by SVN, which Maggiacomo indicated stands for “shared value network.”

Indeed, transparency and sharing information are at the heart of the firm’s renewed mission, according to Maggiacomo. (This seems to echo what we have been hearing from other successful firms, including Ten-X, which recently rebranded from Auction.com.) He spoke to a crowd of roughly 450 of SVN brokers about a purpose-driven culture at the root of the rebrand, exemplified by TCC, the firm that owns Verizon, for which SVN has been appointed a national corporate real estate contract.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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