Mollie Carmichael Carmichael said a good rule of thumb for home builders is when more than 50% of the population wants something, then it’s important to include it.

IRVINE, CA—Technology has permeated just about every aspect of our lives, and the home is no exception. In addition to WiFi and solar panels, a whole host of technology is now available to be incorporated in today’s new homes—and buyers are willing to pay extra to have it, according to a recent survey conducted by John Burns Real Estate Consulting. In a recent Homesphere webinar, Mollie Carmichael, a principal with Irvine-based JBREC, detailed the tech features for which buyers will pay extra.

“What do they want?” asked Carmichael. “Everybody wants comfort, security, health, clean air and time with family—it’s all about home.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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