Darrel Fullbright Fullbright: “I do think the big game-changer is 7th & Market and getting office product Downtown.”

SAN DIEGO—North County is virtually out of land, so private developers are looking to South County, where the land is cheaper and more plentiful, and the residents are less resistant to development, Gensler’s principal and design director Darrel Fullbright tells GlobeSt.com. Fulbright recently moderated a SMPS session here, entitled “Private Development’s Role in the Evolution of ‘the Finest City,’” during which CityMark’s Russ Haley and Cisterra Development’s Paul Thometz discussed their ongoing and upcoming projects and the vision for San Diego’s future. We spoke exclusively with Fullbright about the projects and the takeaways from the event.

GlobeSt.com: What was the common theme among the projects being planned for San Diego?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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