Jordan Johnson Johnson: “We believe that investing capital in an asset will improve customer experience, which will eventually lead to increased usage and increased revenue.”

SAN DIEGO—When it comes to owning parking structures, improving the customer experience is paramount, and this can be accomplished by making customer safety and service a top priority, EMMES Realty Advisors LLC’s VP Jordan Johnson tells The firm recently acquired a 580-stall parking and retail facility at 1350 6th Ave. in Downtown San Diego on behalf of its affiliates and investors for an undisclosed price from an unnamed seller. The eight-story, 580-stall parking structure has approximately 14,000 square feet of ground-floor retail space. EMMES plans to make extensive upgrades to the property and to rebrand the facility to “6th & A Parking.” We spoke exclusively with Johnson about the firm’s plans for this property, how to add value to a parking structure and what it looks for when purchasing a parking structure. What are your plans for the parking structure in Downtown San Diego that you recently purchased?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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