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Mollie Carmichael Carmichael: “The bigger question is how do you give more value for what they’re paying, and how do you get paid more for what you did?”

IRVINE, CA—Depending on the demographics, some apartment renters are seeking to get the most out of their time and space, while others are looking for high-end touches, so developers need to offer what their end customer desires most, John Burns Real Estate principal Mollie Carmichael tells GlobeSt.com. Carmichael recently hosted a webinar covering what’s trending in kitchen and bath design. We spoke with her exclusively about the best kitchen and bath investments that apartment developers could incorporate into their projects.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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