Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Mollie Carmichael Carmichael: “The bigger question is how do you give more value for what they’re paying, and how do you get paid more for what you did?”

IRVINE, CA—Depending on the demographics, some apartment renters are seeking to get the most out of their time and space, while others are looking for high-end touches, so developers need to offer what their end customer desires most, John Burns Real Estate principal Mollie Carmichael tells GlobeSt.com. Carmichael recently hosted a webinar covering what’s trending in kitchen and bath design. We spoke with her exclusively about the best kitchen and bath investments that apartment developers could incorporate into their projects.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

More from this author


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.