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Rand Sperry Sperry: “I’m launching what I hope is good parallel-type program to those offered at the top 10 companies in the country—like Nordstrom service at a Walmart price tag.”

IRVINE, CA—Sperry Commercial Global Affiliates LLC, an aggressive CRE franchise, offers brokers a full-service platform at a fraction of the cost of competitors, CEO and founder Rand Sperry tells GlobeSt.com. As we recently reported, the newly launched firm aims to bring to market a broker-oriented platform focused on collaboration and value, according to Sperry, an industry veteran. BRC Advisors Inc. is the first affiliate to join the new firm, with founder James Huang serving as president and adding 100 of the firm’s brokers to the platform. We spoke exclusively with Sperry about the new venture, why now is the right time for it and why it is structured the way it is. Stay tuned for future interview with Huang to get his perspective on why he joined the company.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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