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Bill Shrader Shrader: “La Jolla is really two markets within a market.”

LA JOLLA, CA—Combine bifurcated retail that serves locals, tourists and international visitors with high-end residential and you’re looking at a market that can fetch well over $1,000 per square foot, Colliers International urban-property professional Bill Shrader tells GlobeSt.com. Shrader, along with colleagues David Maxwell Joe Brady and Luke Holler of the firm’s urban-property group, recently represented seller Hammer Ventures on behalf of RREF II-HV Prospect Property Owner LLC in the sale of a 3,517-square foot, two-unit retail condominium here to the Cove Equity Group LLC, which represented itself.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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