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Eric Eckhardt Eckardt: “Nearly 100% of homebuyers are searching online in the residential sector.”

SAN DIEGO—More-efficient and streamlined services as well as the explosive use of mobile devices for everything from search to completing transactions have taken hold of the residential financing sector, Purplebricks’ US CEO Eric Eckardt tells GlobeSt.com. As we recently reported, billing itself as “the next generation real estate agency,” the firm launched in Los Angeles and Orange County in September 2017; it has now expanded to three new California markets: Fresno, Sacramento and San Diego.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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