Adding Manufacturing to a Retail Setting

Kim says, “Consumers are no longer satisfied with a peek behind the curtain; they want the retailer to share information on a grand scale that has never before been shared.”

ANAHEIM, CA—Combining manufacturing and a retail store creates a unique opportunity for customers to see behind the scenes and witness the creation of their favorite products, Klarif Kim, founder and owner of Klarif cosmetics line, tells GlobeSt.com. The “cosmeceutical” retailer, which specializes in all-natural skin, hair and body-care products, has just opened its first-to-market Gallery location at the “eatertainment” destination Anaheim GardenWalk near Disneyland Resort and Anaheim Convention Center; the Klarif Gallery incorporates a manufacturing area inside the store, giving shoppers a first-hand perspective into the creation of its products.

Additionally, the 2,752-square-foot Anaheim GardenWalk Klarif store will be the first to introduce the brand’s newest home-goods line, including an array of candles, infusers and room sprays.