Three Prudential Real Estate Brokerages Combine into One

EAST BRUNSWICK, NJ-Prudential New Jersey Properties is the new, single entity that has emerged from the recent merger of real estate brokerages Prudential New Jersey, Prudential Pioneer Real Estate and Prudential Brown-Fowler. The company has a total of 26 offices and some 500 agents, according to William Keleher, chairman/CEO of the company. Annual sales are over $1.4 billion.

The company is said to be the second biggest independent residential brokerage firm in the state, with only Morris Plains-based Weichert Realtors larger. It’s also one of the 10 biggest companies in the Prudential network.

Cost-cutting was the driving factor in the merger, according to Keleher, whose Prudential New Jersey was the largest of the three. (Prudential Pioneer was based in Bridgewater, and Prudential Brown-Fowler was headquartered in New Providence.) Another factor was geographic spread — the company covers a region from northern Morris County to southern Monmouth County, including some of the fastest-growing regions of New Jersey.