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ORLANDO-Tommy Hilfiger Corp. is putting its first Florida Tommy Jeans retail store at the 17-acre, 900,000-sf Pointe Orlando themed retail center on tourist-heavy International Drive. The Hong Kong-based firm is leasing 4,800 sf for an estimated five years at the 60-store retail site in the city’s south end.

The lease has an estimated value of $480,000. Tommy Hilfiger will have an initial staff of 25 when the store’s doors open in February. The 18-year-old firm has a global staff of 3,500.

In published reports, the company attributes its falling stock price to continuing markdowns and discounts at department stores and factory outlets. The stock is trading in the $12 range on the New York Stock Exchange.

Some Wall Street analysts, however, believe this is a good time for risk-tolerant investors to pick up Tommy Hilfiger shares, even though the price has declined almost 70% in the past 15 months. The stock’s 52-week high was $27.25; the low, $6.31.

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