SAN JOSE-A marketing consultant hired by the city of San Jose is recommending the city develop a “distinct, upscale, high-tech conference center.” The report, produced by Strategic Advisory Group LLP of Duluth, Ga., was based on interviews with more than 80 area technology firms, 20 regional and national convention and trade show promoters and several area hotels.

The city could support an additional 58,000-sf of ballroom space for a total of 80,000-sf, according to the report. The study also found that the city could support a similar amount of breakout space and an additional 157,000-sf of exhibit space for a total of 300,000-sf.

The city council accepted the report last week and will now try to find out how much such a center would cost and how to pay for it. The report identified two potential sources of funding: an increase in the hotel-motel tax and the establishment of time-share investments in which corporations would pay for as much as one quarter of the cost of a new facility. A location for the facility has not yet been determined.

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