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AUSTIN-Builders Homesite Inc., based in Austin, has formed a strategic marketing alliance with iBidCo, based in Oakland, CA.

BuilderHomesite, a builder-founded consortium for the new home market, will promote and distribute iBidCo’s bid-sale events through Builder Homesite’s NewHomeSource.com Website. It will provide homebuyers with information on grand openings, community close-outs and model home sales. They would be directed to the appropriate builder or community Website and, using iBidCo’s technology, participate in Web-based sales events. Financial terms were not disclosed.

“The alliance provides a transaction-selling component for NewHomeSource builders,” Chris Albrick, iBidCo’s CEO, says, “and an enhanced online home-buying experience for NewHomeSource consumers.”

Builder Homesite is backed by 32 home building companies including Beazer Homes USA, D.R. Horton, David Weekley Homes, Del Webb, Pulte Homes and Weyerhauser Real Estate. Builder Homesite operates NewHomeSource.com for consumers looking for new homes. IbidCo provides online sales systems for builders, developers and new home marketing groups nationwide.

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