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ST. PAUL, MN-The St. Paul Cos. added its name to the Downtown skyline recently by installing a 23,000-pound corporate logo atop its corporate headquarters building. The 13-foot by 60-foot, brushed steel “The St. Paul” was broken down into four sections, individually hauled to the site on flat-bed trucks and lifted 260 feet in the air by Minnesota’s largest crane.

The sign joins such other prominent headquarters signs that have recently been added to the skyline such as Lawson Software. The St. Paul has been undergoing a significant branding campaign over the past few years, and this sign will help to increase the visibility in its hometown.

“After almost 150 years, it’s time to proudly display our name in the city that is our namesake,” says Douglas W. Leatherdale, chairman and chief executive officer.

The St. Paul provides commercial property-liability insurance and non-life reinsurance worldwide. Last year, it reported revenue from continuing operations of $8 billion, total assets of $35.5 billion.

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