Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ORLANDO-With tourist and hotel occupancy numbers on the low side and the general economy in the basement, Nashville, TN-based Dolly Parton Stampede Co. is placing a $25 million bet that its 14-acre, 128,000-sf, 1,200-seat dinner theater will be a hit when it opens in Orlando’s tourist corridor in November 2002.

Rebuffed last year by Orange County officials on a site at commercially dense and traffic-heavy Sand Lake and Turkey Lake Roads in south Orlando, the country singer’s company has purchased a tract at a less-congested location at 7950 Vineland Ave., off Interstate 4. The site is 10 minutes from the four million-sf Orange County Convention Center.

Terms of the land deal and the seller’s name were not disclosed. But area industrial market brokers familiar with the south Orlando submarket tell GlobeSt.com on condition of anonymity the estimated price is $7.32 million or $522,720 per acre ($12 per sf).

The venture is being built at a development hard cost of $195 per sf. A staff of 250 will operate the venue.

Parton’s 15-year-old company is gambling that convention visitors and hotel guests will feed the dinner theater in a specialized segment of the entertainment industry that has a poor survival record in metro Orlando. Six dinners theaters have opened and closed here in the past five years due to low attendance.

“She has the name to draw the crowd and the deep pockets to carry her through these tough economic times but the question that still remains is how big a sell are dinner theaters today in Orlando’s smorgasbord of entertainment venues,” a theme park consultant not associated with the Parton deal tells GlobeSt.com on condition of anonymity.

The entertainment-themed restaurant will be called Dolly Parton’s Dixie Stampede. Admission is expected to be $45 per adult.

Other Dixie Stampede dinner theaters are in Pigeon Forge, TN; Branson, MO; and Myrtle Beach, SC. Company officials couldn’t be reached at GlobeSt.com’s publication deadline to learn a specific ground-breaking date.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE Fall 2021Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.