MILWAUKEE, WI-Although the report is for the quarter that ended Aug. 30, hotel and theater owner Marcus Corp. says revenues were up 7.6% in the previous three months while net earnings jumped 28.6% during the same time. Movies led the way, as theater net revenues were up 39% in the company’s first quarter.

However, the company was cautious about its hotel operations even before the terrorist attacks of Sept. 11, with cost-cutting measures such as reducing housekeeping payrolls, put in place. While operating income rose for Marcus Hotels and Resorts in the quarter, they decreased for its mid-priced Baymont Inns & Suites, which caters heavily to business travelers.

“Business and leisure travel has decreased dramatically and all of our full-service properties have experienced cancellations of group events,” says Chairman and CEO Stephen H. Marcus. “And even though Baymont is less reliant on group events, business travelers are the division’s No. 1 market and as a result, the division’s performance will also be affected. On the other hand, we are seeing a few signs that travelers are beginning to get back on the road and we are encouraged that many group events are being rescheduled for future dates.”

The hotel and motel business was in the doldrums before Sept. 11, Marcus notes. “August was a particularly tough month for the lodging industry, and we were no exception,” he says. “The shock waves…occurred in an already difficult period.”

In the days following the attacks on the World Trade Center and Pentagon, Baymont revenues were down 20%. While results have picked up, they still are double-digit negative, Marcus reports.

“The trend, however, is positive,” Marcus says. “Clearly occupancy will be down in the coming weeks. The question is, how long?”

On the other hand, Marcus says the theater operations may buoy company operations in coming months.

“It seems hard to believe that a year ago at this time, the questions were all about the difficulties in the theater industry,” Marcus says. “Historically, movie theaters have always performed well in tough economic times.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.