X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

AUSTIN-Fired Up Inc. has hired a new firm to guide the Austin-based restaurant developers’ marketing efforts as it embarks on aggressive expansion campaign. Fired Up shelved its former firm, Denver-based Thomas & Perkins, to go with McGarrah/Jesse of Austin.

McGarrah/Jessee, which has done work for Mr. Gatti’s pizza restaurants and Schlotzsky’s sandwich shops, won the account after a two-month review. “McGarrah/Jessee has extensive experience in casual dining and working with franchise partners on a national basis,” Norman Abdallah, Fired Up’s co-CEO and president. “With our growth both domestically and internationally through franchises, it was important for our new agency to understand the needs of our partners worldwide.” McGarrah/Jessee plans to set up brand positioning, planning and buying media for all corporate restaurants, support franchise growth and executive creative campaigns to run in 2002.

The Austin-based Fired Up operates and franchises 35 Johnny Carino’s Country Italian restaurants, a Johnny Carino’s Pizzeria, two Gumbo’s Louisiana Style Cafes and the Brown Bar in Austin. The company intends to open more than 20 Johnny Carino restaurants in the next year and has development agreements to build 200 franchised restaurants in 13 states and 12 countries over the next seven years.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE 2020Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.