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DALLAS-WorkPlaceUSA is retreating from a high-tech drive to corner consulting for information technology and facilities, cutting a team of five from its WorkPlace Technologies division.

Jack Seifrick, WorkPlaceUSA’s COO, stresses to GlobeSt.com that WorkPlace Technologies is still operational. The cut affects only that division’s consulting arm.

Seifrick says the team was put in place about a year ago. Some new efforts make it and others don’t, he explains of the cutback decision. The team completed projects for the City of Arlington, D.R. Horton Homes and Coca-Cola before the retreat went took effect.The strategy, says Seifrick, is to focus on WorkPlace Technologies’ core business of infrastructure, physical technology platforms, data centers and multimedia rooms. That, he emphasizes, “is still going strong.”

The consulting push evolved from what WorkPlaceUSA perceived as a void in the market, with larger players seeking large contracts. Since the high-tech shakeout, major players are wooing smaller projects. And that, says Seifrick, spelled doom for the technology consulting entity since its name wasn’t as well known.

The team of five has gone separate ways instead of launching an independent play, Seifrick confirms. Clint Brice, vice president of business development, was the lead executive for the effort and has been let go along with his teammates, according to Seifrick. “We’re an innovative company and we try new things,” he says. “Some of them work and some of them don’t.”

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