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LONDON-Domino’s Pizza, the UK’s number one pizza delivery company, plans to more than double its UK portfolio over the coming five years. At the moment it trades from 231 UK sites – 197 franchised and 34 company-owned. Now it has retained agent King Sturge to find it another 270 stores before the end of 2006.

Domino’s has an estimated 20% share of the UK delivery pizza market. ‘Lifestyle is a contributing factor,’ said property acquisitions manager Colin Jarrold, ‘and a 22% increase in our brand awareness over the last four years has also had an enormous impact on the growth of our business. The kerb appeal and location of our stores has played a significant part in achieving this awareness.’

Charles Miller, partner at King Sturge said the requirement covers the whole of the UK and all 17 UK offices of King Sturge will be sourcing stores.

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