SAN JOSE-The San Jose Redevelopment Agency has awarded a $308,000 contract to Field Paoli Architects to draft a development strategy for San Jose’s South of First Area (SoFA).

SoFA is currently a hip area filled with nightclubs, funky shops, cafes and art galleries located south of San Carlos Street that is about to be redeveloped by the city. The area includes about 15 blocks going down to Interstate 20, and goes east from Market Street to 4th Street.

Last week, the city awarded the contract to Field Paoli Architects, allowing the firm to start planning and conduct community meetings that giving property owners, businesses and residents the opportunity to have a say in shaping the area’s future development.

The proposed detail study for the project is a result of the Greater Downtown Strategy for Development: Strategy 2000′s recommendation. The San Jose Redevelopment Agency and the community formed the strategy as a part of a 10-year downtown redevelopment plan, dividing the city into districts.

The plan outlines SoFA as a potential art, technology and entertainment retail area and recommends that the area be utilized in a way that will capitalize on its proximity to the San Jose McEnery Convention Center and the San Jose State University.

The SoFA area has the additional benefit of being near the 25-story San Jose Marriott Hotel that is being built next to the convention center. Suggestions for the area’s development include expanding the arts, developing live-work spaces, adding an events venue and landscaping. Field Paoli plans to hold community meetings next month to help develop its draft plan.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.