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DALLAS-A Staubach Co. restructuring is taking shape, as promised in mid-July when a key executive was tasked with a top-to-bottom makeover for corporate, financial, investment sales and corporate marketing. Staubach officials are unavailable this week to discuss the ramifications of the multitude of changes that are sure to impact even further on the Dallas-based firm.

David Stringfield and Jay Koster are now co-managing directors for the financial services division in Dallas and New York City, respectively. Staubach’s catch of the day is Thomas T. Lynn, who just sold his Robert Lynn Co. in Dallas to his partners. Lynn is executive vice president tasked with steering an industrial push.

The financial services restructuring takes Brant Bryan, former group president, into the role of president of Staubach Capital Partners, focusing on the principal side for sale-leaseback transactions. Stevan Sandberg is president of Staubach Advisory Services, a new division created when he joined the firm earlier this year. Maureen Kelly steps in as financial services’ vice president after starting in 1999 as a senior analyst.

While Bryan’s group gets the principal side of the trade, financial services will hone in on investment banking. It will, Stringfield says, enable “a complete concentration on both to do both well.”

Stringfield tells GlobeSt.com that the co-managing director roles specifically are mapped out to grow the business. More bodies will be added, but a final count has not been determined. The nature of the today’s capital markets, says Stringfield, lends itself to centralized activities more so than driving a need to set up multiple offices. So that is not part of the plan at this stage, he stresses.

For Lynn, the move was played close to the cuff. He gave no inkling that he was headed to Staubach when he sold his interest in the Robert Lynn Co. to his partners in late September. At the time, he said he was looking for change. The change now puts him into tenant representation for industrial strategies in North Texas, Louisiana, New Mexico, Arkansas and Missouri. “Joining the Staubach Co. allows me to focus on cultivating client relationships, the part of the business I enjoy the most,” says Lynn, who will be the region’s 2002 SIOR president.

A Staubach insider tells GlobeSt.com that the plan really is to beef up Staubach’s industrial presence for the Southwest Corporate Services division, which is now being headed up by newly promoted president, John Gates.

Clay Smith, former president and CEO of Cornerstone Commercial Real Estate in Dallas, snagged the post of director of the Southwest Region for retail operations. He will oversee day-to-day business for retail in Dallas and the rest of Texas as well as Arkansas, Colorado, Kansas, Louisiana, Mississippi, New Mexico and Oklahoma.

Smith’s appointment too spells a push to capture more market share, says Chris Maguire, president of the firm’s retail division. Smith will focus on tenant representation for quality retailers. He came on board in February. Founder of Cornerstone Commercial in 1988, Smith has completed more than $100 million in shopping center sales just in the DFW.

Ann Marie Woessner is on board as a senior vice president of the advisory services division. She will oversee business and economic incentives for the firm. Woessner has more than 16 years of real estate experience, specializing in tax and incentive negotiations, energy, utility infrastructure, heavy industrial site searches and real estate cost management. Prior to joining Staubach, she was a partner in the Southwest Business Incentives and User Energy Services at KPMG LLP. She held a similar role at Frito-Lay.

W. Lee Coleman gets promoted to senior vice president of a national sales team, which has its eyes on securing new business. “Lee’s 20-year background in development and brokerage, knowledge of our organization, experience in complex transactions and his role as a senior client strategist make him the right person to lead this effort,” says Ka Cotter, Staubach’s vice chairman.

Staubach’s changing persona actually got under way in July when Elysia Holt Ragusa was promoted to president of the newly formed Real Estate Services and Cotter moved into the vice chairman’s role. And it was Ragusa who was charged with developing a plan for change.

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