X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

MINNEAPOLIS-Following a decision by its major corporate tenant, U.S. Bancorp, to leave, U.S. Bank Place has been renamed 225 South Sixth. The bank holding company plans to exit the 1.4-million-sf Downtown building in September 2002 due to a consolidation of its Minneapolis and St. Paul offices.

Hines, the international real estate firm, says the change took place Thursday.

To fill up the some 500,000 sf of space available, the ownership entity, a joint venture between Hines and General Motors Pension Fund, will launch a new advertising and marketing campaign for the property it acquired in 1995.

The campaign will highlight the property’s prestigious location, technological infrastructure, environment, flexibility and amenities, and design by the architectural firm of Pei Cobb Freed & Partners, and include the tag line, “Engineered for business. Designed for you.”

The firm chose the Sixth Street address — which is actually a change of address for the building from its original “601 2nd Ave. S.”

Sixth Street has become a key street in Downtown Minneapolis, and the name change follows a national trend to name buildings after their street address rather than their marquee tenant.

For instance, another significant downtown Minneapolis building, the Multifoods Tower, will be renamed “33 South Sixth Street” next spring.

“We have a tremendous opportunity, as well as a leasing challenge, ahead of us, and renaming the building is one of the first steps in meeting this challenge,” says Bob Pfefferle, Hines’ marketing manager.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.