ORLANDO-The $250 million, 1.3-million-sf Mall at Millenia, centerpiece of Millenia, a planned 400-acre, five million-sf mixed-use development in southwest Orlando, is approaching a 50% pre-leasing level, retail brokers following the project tell GlobeSt.com on condition of anonymity.

Representatives of co-developers Taubman Centers Inc. of Bloomfield Hills, MI and Forbes Co. of Detroit wouldn’t disclose a current leasing figure.

The developers have contracts for 117 stores and are shooting for 140 stores by opening day on Oct. 18. Mall at Millenia is being promoted as Orlando’s first high-end fashion retail emporium.

Taubman-Forbes announced 17 new high-end tenants this week. Among them are Alvarino Martini, a Milan-based women’s apparel retailers and Pottery Barn Kids, a three-year-old division of Williams-Sonoma Inc. of San Francisco.

The developers list the gross leasing area at 1.2 million sf but Orlando Southwest Partners, the owner/landowner of the entire Millenia project, puts the GLA for the mall at 1.3 million sf, making it one of the five largest shopping centers in Florida. The mall will have 5,500 surface parking spaces.

The mall’s big three anchors, previously reported, are Bloomingdale’s, Macy’s and Neiman Marcus. Among the newest names are Kenneth Cole, Oilily, Brighton Collectibles, Na Hoku, Brooks Shoes for Kids and Benetton.

Taubman-Forbes is gambling metro Orlando trade area’s four-county population of 1.31 million and 492,600 households with average household income of $58,000 and an average age of 36 will support their venture.

Orlando Southwest Partners is a joint venture partnership between Orlando-basedSchrimsher & Rife Properties and Jones Lang LaSalle of Chicago.