NEW YORK CITY-Upscale women’s-apparel chain Searle takes its seventh location in the city with a 10,000 sf lease in a Flatiron District duplex at 156 Fifth Ave. between 20th and 21st streets. The 10-plus year signing was brokered for both Searle and building owner Robert Haddad of HRC by Garrick-Aug Worldwide Ltd. vice chairman Faith Hope Consolo and managing director Joseph A. Aquino. Consolo tells rent was $200 per sf, a price commensurate with average rates in the district.

After the area’s retail slump a decade ago, Consolo says the Flatiron District is finally on the rebound. “This area is fast returning to its former identity as an exciting shopping destination as it was 100 years ago,” she says. Some of Searle’s retail neighbors here will be Eileen Fisher, Ann Taylor, Club Monaco, The Gap, Kenneth Cole and Coach. “During the search, Searle’s looked in both SoHo and NoHo and decided on this space for its proximity to other prominent retailers, including the Armani A/X which will open across the street soon.”

HRC has owned the building for 30 years. “The Haddad’s own a great deal of property in the city,” says Consolo. “They’re a very prominent family.” The building’s previous tenant was Australian clothing retailer Country Road.

Searle has had a presence in New York City for over forty years. coverage of their previous signings can be found here and here.

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