ATLANTA-Locally based Six Continents Hotels, Americas Inc. has broken breaks for a prototype Holiday Inn designed specifically for smaller sites of about 2.5 acres. It will be located on Sugarloaf Pkwy. in Gwinnett County near the Gwinnett Civic and Cultural Center.

Spokeswoman Natasha Gullett tells “the projected cost to develop a new hotel, designed on this prototype, is predicted to range between $63,000 and $71,000 per room, excluding land.” That would place the project’s hard construction cost at about $10 million.

The hotel is expected to open in fall 2003, making it the first of 25 corporate-owned Holiday Inn hotels the company will build over the next five years.

According to a printed statement, 70% of the hotel is dedicated to revenue-generation. It will have an indoor pool and a 1,900-sf bistro and lounge instead of a full-service restaurant.

In the statement, John Merkin, director of hotel innovations, says “many full-service development opportunities were being missed because we didn’t have a smaller, more cost-efficient alternative to the traditional, larger, meetings-driven Holiday Inn hotels.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.