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MAYS LANDING, NJ-Developer Kravco Co., based in King of Prussia, PA, has launched a seven-month, $8-million renovation program for its one-million-sf Hamilton Mall here. Company officials say they expect to have the project completed by the Christmas shopping season.

Kravco officials also say the project is a response to new retail development activity in Atlantic City, which lies less than 20 miles to the east. That activity includes the Cordish Co.’s $60-million outlet center the Walk, along with the $80-million redevelopment of the former Shops at Ocean One on the boardwalk, and the retail component of the Tropicana Hotel’s $225-million expansion.

The Hamilton Mall re-do, while largely cosmetic, will be highlighted by an opening of the property’s food court, which is largely hidden from the view of main mall traffic. According to company officials, obstructions–namely, several storefronts–will be demolished to make the court more visible and accessible.

Hamilton Mall, which opened in the late 1980s, has a total of some 140 small tenants. Its anchor trio is made up of JC Penney, Macy’s and Sears.

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