DALLAS-Trammell Crow Co. has shifted its Dallas-Fort Worth office leader to regional director for the Central US and slid in a longtime exec as his replacement.

Tony Long, the new regional director, tells GlobeSt.com that the plan has been in the talking stages for about a year. Long is taking over the Central region from COO Mike Lafitte, who was handling both jobs. Taking over for Long in the DFW office is Mark Fewin, who has been steering a national build-to-suit program for corporate customers.

Long says the Central region accounts for 45% of the Dallas-based company’s revenues. The change could spell expansion in the Chicago and Houston offices, but foremost is an emphasis on customer service and operational excellence, he says. “The company is in a financial position where we are absolutely playing offensive,” he explains of the strategy being put into place.

In addition to Dallas-Fort Worth, Houston and Chicago, Long’s new territory encompasses Detroit, Kansa City, Milwaukee, Minneapolis and Oklahoma City. “It’s a great opportunity within the company,” he says of a promotion that could put him on the road a bit more than usual in the push to capture more market share in some cities. Lafitte, in a prepared statement, cited the importance of the Central region due to its size and critical mass of customers for the company.

Long joined Trammell Crow in 1985 as an analyst. In 1986, he helped form the national accounts group to analyze the viability of the outsourcing business. Long most recently held the titles of senior managing director and area director for the DFW office, the largest in the company’s network. He recently was elected secretary-treasurer for the Central Dallas Association and is a member of the mayor’s “Inside the Loop” committee which is working on a comprehensive plan for downtown Dallas.

Fewin, who is out of town and could not be reached for comment, joined the company in 1986. Most recently, his focus has been to deliver build-to-suit services for corporate customers on a national basis. He spent 10 years in the DFW office as director of the construction group. While at Trammell Crow, he has been involved in the development process for more than 15 million sf of office, retail and industrial projects plus in excess of nine million sf of tenant finish-out, with a combined value of more than $1 billion.

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