X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

DALLAS-The principals for Predium, a seven-month-old commercial real estate company in Dallas, have lured a vice president from the halls of Grubb & Ellis to be their executive VP. Negotiations for one more high-level hire have reached the final stage, but they aren’t ready to say who it is.

Brian Cheek wrapped up a seven-year stint as one of a handful of vice presidents for Grubb & Ellis Co.’s Dallas office and headed across town to Predium, where he’s now courting three solid prospects as he sets about building his new team. Principal Seth Weinstein tells GlobeSt.com that one will be a name that everyone in the Dallas-Fort Worth brokerage circles will know. Before the year ends, there hopefully will be five more on board, he says.

Cheek has taken his black book of office market clients and contacts with him, closing out a tenure of deal making that catapulted him to the top ranks of his specialty in the market and within the Grubb & Ellis hierarchy. He says the smaller office, local emphasis and opportunity to be EVP were the decision makers. “I finally realized that most customers are buying customer service not buying brand,” he says about exiting a national for a startup. Then again, he’s joined a team built from the executive ranks of the national players, each a seasoned top producer with seven years or more experience.

Weinstein says the corporate name for the letterhead was selected because it means “value” and “worth” in Latin. “That’s what we are trying to do,” he says, “create value and worth.” Headquartered at 4835 LBJ Freeway in Dallas, Predium in recent months opened an office at 2055 Gateway Place in San Jose, tapping Roger Oser, formerly with Lincoln Property Co. and Cawley International, to lead the initiative.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.