PHILADELPHIA-An aggressive marketing campaign designed to stem urban flightpromotes six middle-income neighborhoods here: Cedar Park, Mt. Airy,Southwest Center City, Fox Chase, Overbrook Farms and Roxborough. The CentralPhiladelphia Development Corp. in partnership with Mayor John Street’sNeighborhood Transformation Initiative is spearheading the campaign, supported by asteering committee of real estate developers and brokers, city planners andrepresentatives of several city agencies.

The six neighborhoods were selected from a field of more than two dozenfollowing a two-year process based, in part, on NTI real estate marketanalysis data. The William Penn Foundation funded both the planning process anddevelopment of the campaign. Stephen Kazanjian of Real Estate Strategies andBeverly Harper of Portfolio Associates served as consultants.

The campaign includes brochures summarizing the benefits offered by each ofthe neighborhoods, including their easy access to Center City. Ads willappear in newspapers and on regional rail lines, specifically targeted to suburbancommuters.

“Every Sunday, the real estate sections of the newspaper are filled withlarge and impressive ads for suburban housing,” said Paul R. Levy, CPDCexecutive director. “This initiative begins to level the playing field by promotingthe friendliness and attractiveness of Philadelphia’s neighborhoods.”

In 1997, CPDC launched a program to promote living in Center City. Sincethen, census data confirms that Center City neighborhoods have continued togain population while the city’s overall population declined.

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