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NORTH BAY VILLAGE, FL-Lennar Corp., a Miami Beach-based company with a reputation for building and selling single-family homes, is planning to break ground on a multifamily project in North Bay Village, FL, in February.

The luxury waterfront condominium tower in Miami-Dade County, a little north of Miami, will feature 15 stories. It will contain a total of 414 units, 279 of which will consist of Phase I. The condominium development, 360º, is a project of Lennar Development Inc.

In addition, Lennar, which typically has used its in-house sales and marketing teams to promote its developments, has hired International Sales Group to launch sales for this project. ISG has sales and marketing expertise in luxury, high-rise condominium developments. “360º is a departure from what Lennar is best known for, and the highly competitive condo market is our niche, so this will be a marriage of two leading companies performing at their best,” says ISG founding partner Craig Studnicky.

Units will range in size from 900 sf to 1,500 sf. Prices range from $280,000 to $575,000. Occupancy of 360º is slated for the fall of 2005.

Lennar Corp., founded in 1954, is a $6 billion national homebuilder. Its homes, located from urban infill communities to golf course communities, have been priced from less than $100,000 to more than $1 million. The publicly traded company recently began developing more multifamily projects.

ISG has been the exclusive listing broker for several South Florida communities, including new luxury condo projects from South Beach to Palm Beach. Among them are Boca Developers’ projects The Peninsula, Hamptons South, Mizner Grand, Townsend Place, Orchid Beach, Marina Grande and Biscayne Landing; Hyperion Development Group’s Blue; Cornerstone Group’s La Perla; BSG Development’s 6000 Indian Creek and TERRA Beachside Villas; and Traflagar’s Aventura Marina and Aventura Lakes.

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