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NEW YORK CITY-The founder of OnSite Access, a provider of fiber optic, digital and broadband network services, has completed the buy-out of Dwelling Quest, a residential brokerage based here. Though financial details of the transaction were not released, industry sources peg the cost to be slightly under $10 million. Backing is being provided by the Cohen family, which owns and operates the 400-unit Cohen Fashion Optical retail chain in conjunction with affiliates.

OnSite’s founder, Daren W. Hornig, a former Newmark and Co. broker, says he is bringing his vision of residential market service to Dwelling using a business model he calls the “Jet Blue of real estate-a builder of brand loyalty.” Hornig adds, “While people fly far more than they buy, sell or lease homes, the principle remains the same–focus on customer service and long-term relationships. Hard-working New Yorkers, notoriously pressed for time, are too often left on their own to work out logistics. Not at Dwelling Quest. We’re taking the long-term/full-service approach, and we’ll do this all at a price point package that costs them nothing additional. People always want first-class service at coach pricing.”

Hornig is targeting the rental market as well–both tenants and landlords. He is in discussions with several landlords to develop customized leasing programs as well as actively recruiting seasoned brokers. His present target market is threefold: Buyers/sellers of properties from $300,000 and higher in Manhattan; the entire rental market; and property owners seeking credit-worthy tenants. He said he will also be leveraging his information resource background to use the Internet to expedite traditionally paper-intensive tasks to devote more time to providing a full range of personal services.

Dwelling Quest has a staff of 50 and is located at 360 Lexington Ave. Hornig’s OnSite Access provides services to more than 150 million sf of office properties across the US and Canada.

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