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ANNAPOLIS, MD-Wrapping up a two-year study, the National Investment Center for the Seniors Housing & Care Industries has concluded that, when moving from their houses, most of the nation’s seniors opt to relocate to all-ages rental apartments, as opposed to senior living properties. The study, Understanding Seniors Housing Demand, Choices and Behavior: Insights from the AHEAD and HRS Studies, researched 13,000 households with 22,000 residents.

However, the report also concludes that those among the aging population who do choose senior housing facilities over non-age restricted rental apartments are happier and healthier for it.

“The report contains a wealth of data, charts and graphs that lenders and operators can use when marketing their properties,” NIC president Robert G. Kramer explains. “The fact that many seniors are moving to apartments means marketers now have two opportunities to reach them–when they are deciding to downsize and sell their homes, and after they have been in their new apartments for a period of time. These are tremendous selling points that can help market a seniors housing community.”

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