X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BLOOMINGTON, MN-General Mills has closed down Cereal Adventure at the Mall of America, leaving a 16,000-sf hole at the country’s largest enclosed shopping mall.

The Golden Valley, MN-based food company’s three-year-old, 16,000-sf attraction included cereal-themed games and playground equipment, a cafe and a retail store that sold branded merchandise. General Mills had charged admission to Cereal Adventures, which includes a museum and a theme park, both related to its products such as Lucky Charms, Cocoa Puffs and Betty Crocker.

The food company says the decision was based in part on spending its marketing dollars on other efforts. Initially, the food giant viewed Cereal Adventures as a way to promote its products to the 42 million some visitors each year to the Mall of America.

The Mall of America, still under management by an affiliate of Indianapolis-based Simon Property Group, is working on finding a replacement for the tenant.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE Spring 2021Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.