X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ATLANTA-Banking on a sharp improvement in the business travel market over the next five years, White Plains, NY-based Starwood Hotels and Resorts Worldwide plans to develop a 38-story, 225-room hotel and 120-unit condominium community on the site of the 40-year-old, 176-room Lenox Inn in the affluent Buckhead district, eight miles north of Downtown, according to preliminary plans filed with the city.

In December, the city’s zoning review board will consider the developer’s request to change the site’s 1985 zoning plan which calls for a hotel and offices totaling one million sf. If approved, Starwood also plans to add 180 condominium units on the 18 floors atop the hotel’s parking structure. Demolition of the Lenox Inn at 3387 Lenox Rd. NE is under way.

Starwood officials couldn’t be reached by GlobeSt.com’s publication deadline. But area hospitality industry brokers tell GlobeSt.com they estimate the development cost of the venture at $75 million.

The project, tentatively called W. Buckhead Hotels and Residences, would be Starwood’s second W brand property in the metro area. The W Atlanta opened in suburban Dunwoody in 1999. Plans for the Buckhead undertaking call for a 200-seat restaurant, a 33,000-sf spa and health club and a 3,600-sf ballroom. Space for another 350-seat restaurant that could be leased to an independent owner is also in the plans.

When built, the new Starwood venture will be competing directly with a 21-story, 400-room InterContinental Hotel under construction and scheduled to open in November 2004. The Buckhead site is next to the Atlanta Financial Center on Peachtree Road. The developer is InterContinental Hotels Group, parent of Holiday Inn.

The harsh hotel market in the city is seeing owners cutting room rates to a level at least 10% lower than they posted in 2002, local hospitality industry consultants tell GlobeSt.com. The average quoted room rate in Buckhead is about $104 per night.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.