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Executives across corporate America have been under increasing pressure to reduce costs and improve earnings due to adverse economic conditions in the past few years. Real estate has been a notable component of generating these operating efficiencies, and accordingly, outsourcing has been a popular approach to achieving this goal. Many corporations have outsourced real estate transactions, asset management and facilities management to large service providers suited to providing brokerage services at scale; however, today the corporate services-client is both demanding and sophisticated about the relationship with its service providers.

Clients are seeking more than simply large-scale brokers. Corporate-service clients are asking providers for better information-management, higher levels of quality, more strategic partnerships and greater bottom-line impact. This has resulted in intense competition, and providers are seeking to offer services that add value, leverage innovative technology and position them for broad scale relationships.

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