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LONDON-Quintain Estates & Development has unveiled its long-awaited masterplan for its site in Wembley in north-west London. Quintain owns 56 acres of land surrounding the new national stadium. The land has been earmarked as a key regeneration opportunity in Mayor Ken Livingstone’s London Plan, and now Quintain has applied for planning permission for five million sf of mixed-use space on 42 acres of its land.

The masterplan, designed by Richard Rogers Partnership, envisages 3,727 new homes, with 40% allocated for affordable housing. It also includes 307,000 sf of leisure facilities including a new cinema, a 153,000-sf designer outlet mall and 86,000 sf mainstream retailing.

The new development will radiate off Wembley Park Boulevard, a new thoroughfare as wide as Regent Street, with a range of restaurants, cafes, bars, leisure facilities, shops and a hotel. This will be pedestrianised and closed to through traffic, apart from taxis, cyclists and buses. A new Arena Square will be created at the entrance to the refurbished Wembley Arena, and in front of the new stadium Stadium Piazza will provide more public space with cafes, bars and community uses.

Nick Shattock, Quintain’s Property Director, said: “Our plans should transform the area and make Wembley the capital of North West London. We will provide a dramatically improved experience for the millions of visitors to the National Stadium and to our existing and future businesses on the site, which include Wembley Arena, Europe’s most successful arena.”

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