Thank you for sharing!

Your article was successfully shared with the contacts you provided.

PORTLAND- Traditional Publishing LLC has sold a local apartment directory serving the local market to Primedia’s Consumer Guides Group, one of the nation’s largest provider of apartment and new home directories. Financial details were not disclosed.

The Consumer Guides Group CEO Bob Metz says Traditional Publishing has developed a product with a strong presence in the Portland market, allowing his operation to immediately enter the market as the principal provider of apartment listings information. It has already built such a presence elsewhere in the Northwest, including Seattle.

In effect, the Consumer Guides Group will marry its Apartment Guide brand publication and Apartmentguide.com Internet site with the Portland area apartment listing content of Traditional Publishing. Additionally, The Consumer Guides Group will be able to capitalize on Primedia’s DistribuTech business, the largest distributor of free publications in the United States, which already has a dominant presence in the Portland market.

DistribuTech maintains exclusive community rack programs with a significant portion of the nation’s largest retail chains, including participating grocery, drug, convenience, video, fitness and other mass merchandiser locations. DistribuTech’s total delivery network includes over 49,000 locations in 38 states.

The Apartment Publications group division of the Consumer Guides is comprised of 80 publications in 38 states and Washington, DC. The Apartment Guide is its flagship product. Primedia is a targeted media company with positions in consumer and business-to-business markets. Its well known brands include Motor Trend, Automobile, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward’s Auto World, and Registered Rep. Its 2002 sales from continuing businesses was $1.5 billion.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.