X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ADDISON, TX-The local owner of a 101-room Wingate Inn is running a new flag up the pole for the six-year-old hotel, taking an early-out on its franchise and exchanging it with a 15-year Holiday Inn pact.

Leo E. Spriggs, president of Hospitality Management Corp. in Dallas, tells GlobeSt.com that the change will deliver one of, if not the only, full-service, mid-price hotels in the Addison submarket. He estimates it will take “just shy” of $1 million to complete the makeover for interior and exterior changes to replace the limited service branding with a full-service lineup. The re-flagging requires the addition of a restaurant, Kem’s Cafe, and kitchen along with other significant building changes. Work began late last week on the 4960 Arapaho Rd. property; completion is set for October.

Spriggs and Tom Clancy, vice president of sales and marketing, recommended the flag change to the owner, Deshta Hospitality Ltd. of Addison, after a three-year review of the hotel’s positioning in the market. The repositioning recommendation was to replace the flag with one favored by Corporate America for meeting and training center business. The hotel has 2,675 sf in three meeting rooms, giving it leverage in the market for small conferences, Clancy explains. The completed project will put the hotel into the Holiday Inn’s Priority Club Program.

Hospitality Management took over the hotel’s operation in December 2001, about three years after doors swung open as a limited service brand. Spriggs confirms the owners opted for an early out on the Wingate Inn contract and signed a 15-year franchise with Holiday Inn. When the new flag rises, corporate rates will be set at $79 to $89 per night, according to the operator.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.