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RICHFIELD, MN-Electronics giant Best Buy chalked up revenues of $6.65 billion for its fiscal third quarter ended Nov. 27, compared with $6.03 billion for the third quarter of 2003, attributing the gain to a healthy consumer appetite for digital TVs, MP3 players, digital cameras, notebook computers, video games and appliances, all of which we sales leaders for the quarter, according to the company.

“We drove a higher-average ticket, and overcame softness in lower-priced, traffic-building categories, such as CDs and DVDs,” says Brad Anderson, vice chairman and CEO of the retailer. U.S. Best Buy stores reported a third-quarter comparable store sales gain of 3% compared with 3Q 2003.

The company’s international stores, comprised of Future Shop and Best Buy stores in Canada, did even better by that measure, with a comparable store sales gain of 5% percent, according to the company. Magnolia Audio Video stores–which sell high-end products at 22 stores in California, Oregon and Washington–enjoyed a comparable store sales gain for the quarter of 7.2%.

“Comparable store sales were strongest early in the quarter and moderated into November,” says Darren Jackson, EVP-finance and CFO of Best Buy. “We did notice a slowdown in sales of low-priced merchandise throughout the quarter, yet we finished the it with a solid final week. After looking at revenue trends, and weighing the two extra shopping days before Christmas as well as the anticipated popularity of gift cards, we’re reasonably optimistic that our fourth-quarter revenue will meet our expectations.”

The company said it continues to expect a comparable store sales gain of 3% to 5% for its fourth quarter, which ends on Feb. 26, 2005.

Best Buy opened 43 stores during 3Q 2004 and closed one. It also opened six Best Buy stores in Canada, and five new Future Shop stores. Currently the company operates 659 U.S. Best Buy stores, 22 Magnolia Audio Video stores, 114 Future Shop stores and 28 Canadian Best Buy stores.

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