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ATLANTA-Searching for a new concept in tenant and landlord representation, nine-year-old Cornerstone Commercial Real Estate and two-year-old Hubbard Brush Commercial have merged under the Advocate Commercial Real Estate LLC banner.

The annual average transactional volume for both firms has been about $9 million. Advocate principals Peter Webster and Craig Reisinger project their new firm will do $15 million in 2005 and $20 million in 2006. Webster founded Hubbard Brush in 2002 and had been operating the firm with a three-person staff. Reisinger has operated Cornerstone by himself since opening the business in 1995.

The merger was done at this time because “we saw an opportunity to combine our complementary skills and provide a higher level of service to our clients,” Webster tells GlobeSt.com. He says the commercial real estate business is “not just about finding space. We’ve found unique ways to leverage technology to give our clients fuller control over their real estate costs and opportunities.”

Webster adds, “Real estate is one of the largest operating expenses for most organizations, and decisions on location and lease structure will be felt for years, so a lot is riding on the effectiveness of our advice and ‘advocacy.’”

Webster worked for CB Richard Ellis Inc. and the Staubach Co. before opening his own firm. At Hubbard Brush, he had national clients such as Oldcastle Inc., HLB Gross Collins PC and Infax Corp. Reisinger’s national client roster at Cornerstone included Hershey Foods, Capstone Institute of Mortgage Finance and BRPH Architects.

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