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ORLANDO-Low key but active throughout Florida and South Carolina, the 111-year-old Brossier Co. of Winter Park, FL hopes to cash in on the ongoing demand by buyers for Downtown-area condominium homes with the planned opening of the Registry at Michigan Park in February.

Brossier principals Bob Reese and Tim McCoskey broke ground on the $24 million, 264-unit project in September 2003 at an estimated hard construction cost of $90,000 per unit. The individual condos are priced from the low $200,000s to $229,500 and have 14 different floor plans ranging from 772 sf to 1,300 sf.

No pre-sales have been booked so far, according to the developers’ representatives. Sales and marketing is being handled by Coldwell Banker the Condo Store.

The developers are betting that most of their buyers will come from the densely populated Conway neighborhood which is convenient to both Downtown and Orlando International Airport. “There are 25,000 people living within a mile of the Registry and they are staying in Conway to buy,” says McCoskey. “We expect many of them to buy at the Registry.”

He says Brossier originally intended the Registry to be a 264-unit apartment complex, “but because of the pent-up demand for condominiums in Orlando, we decided to convert it to condos during construction.”

Security is one of the top priorities at the gated development. “The Registry boasts the only biometric (fingerprint) identification system for community security and privacy in Central Florida,” the developer says. The development site is at the intersection of East Michigan Street and Dixie Belle Drive. Coldwell Banker Mortgage and Wells Fargo are funding the project.

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