Thank you for sharing!

Your article was successfully shared with the contacts you provided.

DANBURY, CT-Furniture retailer and manufacturer Ethan Allen Interiors will kick off a regional advertising campaign this fall to redefine its image in a bid to enhance its market share in the increasingly competitive retail segment, the company said.

The regional marketing effort, a first for the furniture chain, will be complimented by national television advertising and a major print effort designed to bring customers into Ethan Allen stores, Farooq Kathwari, the company’s chairman and CEO told investors and analysts here at Tuesday’s Ethan Allen Investors Conference.

“We are getting the message across about the new, redefined Ethan Allen,” Kathwari said.

The Danbury, CT-based company said it will counter increasingly strong competition from big-box chains with a television, newspaper and advertising campaign that will highlight Ethan Allen’s classic styles, quick delivery and six month zero interest financing as it moves to redefine and upgrade its image.

A strong consumer response to initiatives put in place after the end of its fourth quarter on June 30 helped push wholesale and retail orders up 10% in July and August, the company said, adding that the trend expected to continue throughout the rest of the year.

The upscale furniture maker and seller implemented several changes last year that it hoped would boost traffic and sales at its stores, including an everyday low pricing strategy that eliminated sales promotions.

Kathwari said the company, which has changed 70% of its product line over the past three years, also plans to relocate several of its existing stores and open 21 stores, six of them overseas, in fiscal 2005 with an additional 22 store openings scheduled for fiscal 2006.

The company currently operates more than 300 stores and has its own state-of-the-art manufacturing facilities. In 2004, its sales were $955.1 million, up more than $55 million from the previous year when it logged $907.3 million. Net income for last year was $80 million, up $5 million over the same period a year earlier, the company said.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE Spring 2021Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.