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THE WOODLANDS, TX-Staying a course for first-time wins in the market, Trademark Property Co. has secured a trio of top-drawer retail acts–Lily Pulitzer, Orvis and J. Crew–for its Market Street development. The simultaneous talks have produced 10-year lease coups.

The triple play pushes occupancy to 85% in the 400,000-sf retail component for the 500,000-sf, mixed-use Market Street at 9595 Six Pines Dr. “Basically, we’ve been working on these all year,” says Terry Montesi, Trademark’s CEO. He says at least one of the top names, Orvis Co. Inc. of Manchester, VT, is eyeing another one of the Fort Worth-based company’s Texas developments.

The Palm Beach, FL-based Lily Pulitzer, which has a licensed location in Nordstrom’s in the Galleria, took 3,388 sf for its first freestanding store in Greater Houston. The New York City-headquartered J. Crew Group Inc.’s second store in the region will be 5,500 sf while Orvis took about 12,000 sf for its first location in South Texas and second bi-level footprint, mirroring a concept now in North Dallas, according to Montesi.

“By adding Lily Pulitzer, Orvis and J. Crew to the recent openings, that really takes the merchandise mix to an entirely different level,” Montesi stresses to GlobeSt.com, “a real one-of-a-kind shopping and dining destination experience.” The trio could be open by March.

Tommy Miller, Trademark’s executive vice president, says talks and letters of intent are in play to fill another 49,000 sf of the class A retail space, which ranges from $25 per sf to $45 per sf. More market newcomers are sure to follow. The three-year-old Market Street, he says, “is right on track and the mix of retail has far exceeded our expectations in terms of brands,” he adds. As for the office space, its rates too are pushing the high end of the market, getting $24 per sf to $28 per sf.

Another two mixed-use structures, each with 30,000 sf of ground-level space, are on the drawing board and could deliver in the next two years in the 17-building development spread across 34 acres. The land’s not locked with a height restriction so the logical next step, Montesi says, is consideration to include a boutique hotel as part of the final build-out pieces.

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