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Executive Watch
Perspective
Jonathan A. Schein - President & CEO - Real Estate Media - GlobeSt.com12/6/05: Hanukkah, the Festival of Lights, falls around Christmas this year. If published reports are to be believed, then why are retailers touting this as a retailing bonus? Is there a certain amount of anxiety about this year’s holiday selling season that we’re not privy to? If you have never recieved a Hanukkah gift, let me let you in on a secret: it’s not that exciting. The holiday spans eight days in which one gets one gift every night at sundown. The first seven days are reserved for such goodies as bad chocolates wrapped in foil that resembles gold coins or four-sided wooden spinning tops with Hebrew lettering on each side. (Another secret: most of us don’t even really know why the lettering is there in the first place.) Then there are the nice winter gloves from your Aunt Sadie that, “You better not lose.” Finally on the eighth night, you get the big gift–usually something nice like a bicycle. In other words, if retailers are this excited about a holiday celebrated by perhaps 2% of the entire American population, then our problems in this sector may be deeper than we thought.

The views expressed in this article are those of the author and not Real Estate Media or its publications.

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CHARTERMAC

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