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DALLAS-The 43-year-old Robert Lynn Co. will fly a new banner as the NAI affiliate for Greater Dallas, the lead-in play to becoming a full-service firm in the coming year.

The flag will be planted as NAI Robert Lynn, backfilling a gap in Dallas created by the merger of NAI Stoneleigh Huff Brous McDowell into Transwestern Commercial Services. NAI Huff Partners remains solidly rooted as the Fort Worth affiliate.

NAI Global’s David Blanchard, a Portland, OR-based executive for the Princeton, NJ-headquartered network, interviewed “four or five” Dallas firms since September before giving the nod to the 26-broker Robert Lynn Co., says its CEO and principal George Dutter.

NAI Robert Lynn will remain privately owned with all corporate chiefs intact. Mark Miller continues as president and principal while Thomas Lynn will assume the role of business director, the liaison between NAI’s network and his firm.

“We think this is the most significant thing in our history,” Dutter tells GlobeSt.com. As for founder Robert Lynn, an octogenarian who comes to work each day, he too “thinks it’s a good move,” Dutter says.

The branding is key to the local firm’s plans to add retail and property management teams to its office and industrial operation, according to Dutter. The search has begun for a top broker to lead a retail team. He says the plan is to ramp up a retail leasing team in the first quarter and add property management by the end of next year. “It all comes down to us finding the right person to lead those two divisions,” he says.

Founded as an industrial brokerage firm, Robert Lynn Co. added an office division four years ago. Today, there are 20 industrial and six office brokers.

Dutter sees the NAI network of 300 offices worldwide as “a springboard” for clients inside and outside Dallas. “NAI is recognized as a safe choice,” he says. “That’s going to be a big help to us.” Plus, he adds, the NAI flag will be “a driving force” when it hits the streets as a full-service firm.

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