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LA JOLLA, CA-Brokerage firm CB Richard Ellis solidified its relationship with landlord Equity Office Properties, with a recent renewal and expansion of its existing space at Pacifica Tower. In the deal, CB renewed the 28,360-sf lease and added 5,413 sf, giving it a total of 33,773 sf at the class A building, which is part of Plaza at La Jolla Village.”The decision to renew and expand our lease at the Plaza at La Jolla Village was driven in large part by Equity Office’s ability to deliver a high level of customer service to us,” says Mark Read, San Diego managing director of CB Richard Ellis. Nationwide, CB is part of Equity Office’s Strategic Customer Program and takes more than 164,000 sf in 11 Equity properties. The program allows national tenants to utilize a single point of reference. In all, Equity’s program counts 100 customers who occupy 30.9 million sf, or 29% of the company’s portfolio.The renewal and expansion deal brings Pacifica Tower to 94% leased. The property is part of the six-building La Jolla Village. The other properties include: the Bank of America Building, Northern Trust Tower, Smith Barney Tower, the Genesee Building and the La Jolla Village Building. The six-building property sits on 17 acres and totals more than 825,000 sf.Equity Office owns approximately 2.6 million sf of space in the San Diego area, with most of it in the University Towne Centre submarket, according to senior vice president of Equity Office in Southern California, Bert Dezzutti. “San Diego has become one of Equity Office’s core markets,” says Dezzutti, who adds that retaining existing customers is one of the primary goals of the firm.CB represented itself in the deal. Bess Wakeman, director of leasing for Equity Office, represented the firm in-house. According to Read of CBRE, the deal allows the brokerage firm to “integrate all business lines of CBRE including brokerage, corporate services, investment properties, valuation, mortgage banking and property management.”

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