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Microsoft plans to install its own search function on its new Web browser. Google is crying foul in what is shaping up to be a search-engine war. Apparently Microsoft’s new browser offers a simplistic ability to change the search engine, and certainly it’s the hardware manufacturer’s option to load any search engine it desires. But this is not good enough for Google. As a matter of fact, the iconoclastic bastion of cool-dom from the Bay Area is rallying its Washington, DC lobbying troops in preparation for the battle. So much for the hipster generation. However, if you read between the lines, this can only amount to one thing. Google is concerned about future growth and earnings or would not put up such a stink. Investors beware.

The views expressed in this article are the author’s own.
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