Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BOSTON-Design and marketing firms are vying for a $250,000 contract to re-brand Boston’s Downtown Crossing in hope of turning the floundering shopping district into a vibrant marketplace that will draw visitors and residents long after stores close for the night.

Local design and marketing consultants Utile and Minelli Inc., along with Toronto-based Urban Marketing Collaborative and Washington, DC-based ERA Consulting Team, have submitted proposals to the Boston Redevelopment Authority outlining their marketing vision for the retail district.

Among the scenarios suggested are a reduction in the number of fast- food restaurants in the area and the creation of a “restaurant row” that would include high-end bakeries, markets and cafes that would be supported by the area’s growing condominium population.

Other suggestions include developing government-backed incentives to increase the mix of retail stores and bring in more family-style restaurants, home products and clothing stores.

The BRA will review the proposals and make a decision on which of the four will get the re-branding contract within the next few weeks, a spokeswoman for that agency says.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.