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HOUSTON-A Gardenia, CA-based retailer, targeting primarily Hispanic markets, is making an aggressive push in the area. The firm’s sealed a 15,000-sf deal with a seven-year term for Broadway Shopping Center and has three more in the pipeline to close by year’s end.

Tenant National Stores Inc. inked a direct deal with Broadway’s owner, the New York City-based NewPlan Excel Realty Trust Inc. to open a Fallas Paredes in the 74,942-sf, 35-year-old center at 8201 Broadway, which has a quoted rate of $8 per sf triple net. The Fallas Paredes shop will open in December.

The California company entered Houston in 2003 after acquiring leases from Weiner’s, a retail store that declared bankruptcy in 2001. And earlier this year, it signed a 22,000-sf lease at West Road Plaza, situated at the Interstate 45-West Road interchange, plus bought a 28,000-sf box at 10 Uvalde Rd., which is assessed at slightly more than $1 million. “They’re being very aggressive in Houston,” Shawn Ackerman, vice president in Houston for Dallas-based Henry S. Miller Commercial, tells GlobeSt.com. “The expansion plans in Texas overall are very strong.”

Ackerman says the company’s “sweet spot” are boxes ranging from 20,000 sf to 30,000 sf in Hispanic-dominated submarkets. The real estate can be inline space in grocery-anchored neighborhood centers to stand-alone big boxes. “They’re flexible on spaces,” he adds. “They’ll take down and pay a wide variety of ranges depending on density and other factors.”

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