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INDIANAPOLIS-Shoe retailer Finish Line’s sales fell during its second quarter due to fashion shifts and the launching of two new chains, executives said during their conference call Friday. Net sales decreased 0.9% for the quarter ended Aug. 26, to $338.6 million, while year-over-year same-store sales dropped 6.6%.

In the company’s 672 Finish Line units, footwear comparable sales fell 5.1% and softline products were down 13.9%. Women’s and children’s goods posted the biggest drops, while men’s dipped slightly.

At Man Alive, a 76-store hip-hop fashion chain the company acquired early last year, same-store sales fell 4.8%. In that chain and Finish Line, executives site weak sales in Major League Baseball and National Basketball Association jerseys among the culprits for tough results.

The company did not break out results for its women’s Paiva chain, which operates six units and was launched in April. However, it and Man Alive contributed to the company’s “disappointing” performance, says Alan Cohen, Finish Line’s chief executives officer. “It was a more difficult process than we anticipated,” he says of the Paiva launch. “In the past we did not have two new additional concepts that we were developing and creating.”

During the quarter the retailer opened five Finish Lines and closed two, and opened 11 Man Alives and two Paivas. For the full year, the company plans 40 new Finish Lines, 35 Man Alives and 15 Paivas.

The company did not give third-quarter guidance but Cohen did express hope that new shoe lines coming out later this fall by such NBA stars as LeBron James, Tracy McGrady and Dwyane Wade would help drive sales.

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